How Brands Approach New Social Platforms
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How Brands Approach New Social Platforms

When it comes to new social platforms, a brand can feel a bit like a kid in a candy store: think Instagram, think Pinterest, think Snapchat. Every day, developers submit…

Virtual Reality vs. Augmented Reality
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Virtual Reality vs. Augmented Reality

As marketing professionals in the experiential world, we have become accustomed to the idea of an ever evolving industry. Brands today are moving away from purely face to face physical…